The Long Tail of Media in the Indian Market?

Netflix like service in India is still far away – because of the thin internet pipes that run to houses. The experience will be horrible. Are there any other kind of services out there which will help users pick movies of their choice like netflix does? I guess so. Currently, it is in its crudest form – mostly because of the short minded ness of the people churning out that service. For example, Tata Sky’s showcase and Dish TV’s Movie on Demand are a baby step towards that direction.

The cost is a bit on the higher end and the movie selection is utterly pathetic – no choice at all. Let’s hope this will improve (and evolve) over a period of time where renting movies become cheaper and the selection becomes potentially unlimited. Let’s hope the people running those businesses realize the value of the Long Tail.


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